Claridad

How we work

A good site begins before any design.

Four stages in a fixed order. You always know which step we are on and what you have to approve before we continue.

  • Nothing is built on an unapproved decision
  • What cannot be demonstrated does not get published
  • The same team decides, writes, builds and tests
Fit Check, $200 MXN See the four stages

In minutes, a PDF report on how your site works under the hood and how clearly it explains your business. Yours, whether you hire us or not.

PDFThe report is yours
$200 MXNThe automated Fit Check
Few at a timeIt is a decision, not a limitation
Playa del CarmenRiviera Maya, Mexico and abroad

Why the order matters

Almost every confusing site was built out of order.

Design before decision, copy before truth. Here each stage exists so the next one does not have to invent anything.

The four stages

What we do, in what order, and why.

  1. We understand your business

    Stage 01

    What you sell, who you help and how you handle enquiries. Anything that cannot be demonstrated is marked pending or dropped: the site does not promise what the operation cannot sustain.

  2. We decide what must change

    Stage 02

    We separate what works from what confuses, and decide with you which pages you need. Above all, which ones you do not.

  3. We write and build

    Stage 03

    Message, pages and contact routes, built on decisions already approved. Everything works on a phone and with a screen reader.

  4. We test and publish

    Stage 04

    We check links, forms, speed, accessibility and what search engines see. We publish when what was tested matches what was promised.

Overhead illustration: two pairs of hands enter from opposite sides over a grid; one places a card in its slot and the other holds another back.
Stage 01. Before writing anything, we understand how you sell today.

After publishing

What we watch once the site is live.

We measure little, and only what can be acted on.

Enquiries started

How many people start a conversation, and from which page.

Forms completed

How many are sent and, above all, how many are abandoned halfway.

Calls and messages

When people would rather talk than write.

Bookings or appointments

When the business has them: where they start and where they drop off.

Quality of the enquiry

Whether whoever writes is the right client. The business knows this, not the tool.

Technical health

Real speed, errors, broken links and pages that stopped responding.

From signal to decision
What is observedWhat it might meanWhat gets reviewed
Many visits, few enquiriesThe page does not help people place themselves, or offers no clear next step.The message, the order of the page and the contact button.
Enquiries that are not your clientThe site attracts for the wrong reason.Who you are speaking to, which limits you publish, and how you describe the service.
Abandoned formsToo much is asked, or too soon.Fields, length, and how comfortable it is to fill in on a phone.
A page people leaveIt promises something it does not deliver, or delivers something nobody was looking for.That the title, the description and the actual content say the same thing.

We do not promise sales, enquiries, revenue or search rankings. We do stand behind contact routes that work, seeing where an enquiry drops off, and declaring whatever is collected in the privacy notice.

Who works with you

A small studio, and therefore few projects at a time.

The same team decides, writes, builds and tests. What is agreed is not handed to other hands that were not there.

We take on few projects at a time, on purpose. When there is no capacity we say so, rather than accepting and making you wait. The Fit Check does not depend on that: it is automated and always available.

If an outside specialist is needed, we tell you beforehand what they will do, what it costs and what they answer for.

Your part

What we need from you.

No method makes up for missing decisions on the business side. These four things move a project.

01

Answering the uncomfortable

What you do not do, what is not included, what sometimes goes wrong. That is where credibility lives.

02

Handing over the real evidence

Work done, policies, terms, credentials. If something does not exist, we say so and do not fill the gap.

03

Approving in writing

What is approved is not reopened on personal preference, only with new evidence.

04

Looking after the site afterwards

Publishing is not finishing. Deciding who looks after it is part of the project.

Next step

Everything starts before building.

Start by knowing what works, what confuses and what to change first.

Fit Check, $200 MXN See the diagnostic

In minutes, a PDF report on how your site works under the hood and how clearly it explains your business. Yours, whether you hire us or not.