Addresses with history
The ones people already use and link to. They are kept or redirected; never lost silently.
Controlled redesign
Redo your site without losing what you gained.
Almost always your content works. What fails is the order — and that gets fixed without throwing anything away.
- Search history is inventoried before anything is touched
- We build in parallel: your site stays live
- MXN $25,000 – $90,000 depending on scope
Fit Check, $200 MXN
What is kept
In minutes, a PDF report on how your site works under the hood and how clearly it explains your business. Yours, whether you hire us or not.
When it is justified
Looking dated is not, on its own, a reason to redo.
A site with years behind it carries things of value. A redesign done carelessly does not cost money: it costs that history.
The decision
When it is worth it, and when it is not.
A redesign costs money and risks what already works. It is justified when there is something concrete to improve on a prospective client’s path.
It is justified if
- People do not understand what you sell or which option applies to them.
- What someone needs in order to trust you before writing is missing.
- Your offer changed and the site still explains the previous one.
- Getting in touch with you takes more effort than it should.
- Every update breaks or contradicts another part.
It is not justified merely because
- The design has a few years on it.
- A competitor has just launched a new site.
- Someone on the team got tired of looking at it.
- There is a new technology everyone is talking about.
If nothing on the left applies, a focused correction may be enough. The Fit Check tells you. See the project types
What is kept
The first thing is deciding what is worth keeping.
Before proposing anything, we inventory what already works. What is kept, improved or replaced is decided by function, not taste.
Content that works
Pages that answer something real. They are pruned or rewritten, but not deleted because the redesign "starts from zero".
The tools in use
Bookings, forms, payments, calendars, measurement. Everything the operation uses daily keeps working on the day of the switch.
What is already recognisable
The brand elements your clients recognise. Changing everything at once is a decision, not a requirement.
Risk
Where redesigns break.
Almost always in the same four places. Knowing that in advance is half the control.
| Risk | What it looks like when it happens | Containment |
|---|---|---|
| Loss of routes | External links and results that brought visits stop working. | A map of old and new addresses, with redirects decided one by one. |
| Evaporated content | A "cleaner" version gets published that lost whatever answered real questions. | A prior inventory with an explicit decision: keep, rewrite or remove. |
| Interrupted operation | The form or the booking stops arriving and nobody notices for days. | We test every contact route before and after publishing. |
| Misaligned promises | The new design says things the operation cannot sustain. | The truth of the business is fixed before the design, not after. |
Sequence
How we do a controlled redesign.
Inventory and diagnostic
Paso 01
What exists, what works, what contradicts itself and what is worth keeping. It comes out of the Complete Diagnostic.
Scope decision
Paso 02
Focused or core. The difference is not aesthetic: it is how much of the system gets touched and how much risk is managed.
New structure and migration map
Paso 03
One decision per address: it stays, it is transformed, or it is redirected.
Parallel build
Paso 04
We build without switching off what is live. Your current site keeps operating while the new one is assembled and tested.
Verified publication
Paso 05
We publish and check immediately: routes, redirects, forms, titles, performance and accessibility.
Observation afterwards
Paso 06
For the first weeks we watch the signals so we can correct in time whatever only shows up with real visitors.
Ranges
Three redesign scopes.
| Scope | When it applies | Range |
|---|---|---|
| Focused redesign | A bounded part is redone, keeping most of what exists. | $25,000 – $42,000 |
| Core redesign | The core is redone: pages, offer and contact routes. | $50,000 – $90,000 |
| Direct Web Rebuild | Extensive history, connected tools and high risk, and the structure holding it up is also worth reviewing. | $85,000 – $145,000 |
A range is not a quote: which one applies is decided with the inventory in hand. See all project types
Questions
Frequently asked questions
Am I going to lose content?
No. Every piece gets an explicit decision: keep, rewrite or remove.
Does the site go down while you work?
No. We build separately and switch at the end. Your current site keeps operating while the new one is assembled and tested.
Do I lose my search rankings?
Addresses with history are kept or redirected, and content moves with its titles and descriptions. We do not promise rankings: we do not throw away what you had gained.
When is rebuilding better than redesigning?
When maintaining it costs more than it gives, or the platform is part of the problem. We tell you in the review.
Next step
Before redoing, you have to know what you are touching.
The Fit Check gives you, in minutes, three signals from your site. The Complete Diagnostic defines what to keep, what to change and the smallest change that resolves the problem.
Fit Check, $200 MXN
See the diagnostic
In minutes, a PDF report on how your site works under the hood and how clearly it explains your business. Yours, whether you hire us or not.